Putting the web to work for you
Greetings! I've worked in multimedia since 1993 and web development
since 1996. I've also been a small business owner since 1999, and I can't imagine
running a business without dynamic websites and custom databases. In fact, I'm passionate about using the web to start new
businesses and help existing businesses grow. You can click the following categories to view samples of my work.
- Custom programming: websites and administrative interfaces designed specifically for your business goals
- Software implementation: open-source software modified for your needs and integrated with your site
- Design and content management: basic sites with a solid foundation for future growth
Johnson Publishing Company: Custom Site Management
www.johnsonpublishing.com
Like many companies, Johnson Publishing Company was grappling with a cumbersome, buggy
content management system when I started working with them, and was only using it for website
content updates. At the same time, a half-dozen department heads told me stories about the time-consuming,
repetitive tasks they were dealing with. I built an administrative system that connected these departments
directly to a unified database to handle new subscriptions, back issue orders, online advertising, promotions
and customer email. In the process, I moved their five websites to a reliable server and oversaw
the redesign of each site's user interface. This renovation allowed the business to expand their promotional
activities with less effort and project a more modern image to customers.
Content That Works: Custom Content Management
www.contentthatworks.com
Content That Works provides content to print and online publications across North America. Their
biggest challenge was preparing each week's content for multiple online formats as their customer base grew.
I built a custom CMS that allows them to enter content in a plain text format, and allows customers to log in
and retrieve the content they want -- the system does all the processing in between. Automating the delivery
process allows the business to offer more formats to more customers with no additional effort.
Type A Learning Agency: Custom Project Management Tools
typea.net/software/suite
Type A develops top-notch e-learning software, but their hallmark is a project management process
that allows flexibility during development while meeting all cost and time requirements. I translated this process
to a suite of online project management tools, which provide budgeting, scheduling, change tracking and personal
organization to the company's staff and subcontractors. And these tools don't just create more work -- the project
managers say they couldn't live without them!
One Place for Special Needs: Integrated Social Network
www.oneplaceforspecialneeds.com
The founder of One Place for Special Needs wanted to create a site with standard social networking
functions like friends and groups, plus searchable resource directories that offered more control, and e-commerce
capabilities to support her business model. I streamlined an off-the-shelf package to make it more accessible to users,
then seamlessly integrated custom pages to offer additional features. The resulting website has enabled the organization's
growth from a local, volunteer effort to a national, for-profit venture.
Money Savvy Generation: Integrated E-Commerce
www.msgen.com
Money Savvy Generation took their business online so long ago that we created a fully custom online shopping
site (many off-the-shelf options are available now). More recently, we have integrated Constant Contact for monthly
newsletters, UPS Online Tools for
shipping cost calculations and a Wordpress blog into a companion site. The
main site includes a full-access administrative interface for the internal staff, plus a limited-access version for warehouse
fulfillment staff.
SaveChicago.org: Integrated Marketing
www.savechicago.org
The SaveChicago website has a custom framework, with a merchant login to post paid listings and a
member login to view them. It also integrates some third-party software for additional functionality: the Yahoo! Maps
API to display local listings and the Amazon Products Feed script for affiliate shopping within the site. A custom
admin interface allows the site's managers to fulfill customer service requests, create promotions for new members
and run reports on member activity.
Even if you just need a basic web presence now, I can implement a web design using flexible technology
that will allow you to add functionality in the future. All of my sites include a content editing interface that puts content
updates into your hands, and site traffic reports to let you monitor the site's popularity. I can use a graphic design you
provide, or introduce you to one of my design partners. Here are a few examples:
Workhorse Software
workhorsesoftware.com
This is a unique, modern design with a main menu and a two-level section menu.
Design by Sandstorm Design.
National Adoption Center
adopt.org
This site is much larger and includes drop-down menus. The site includes a variety of content, and
affiliate links for an easy way to cover some expenses. Design by Sandstorm Design.
Gradient Design Studio
gradientarch.com
This very unique design uses the concept of a gradient for its framework. You can hover over
the lines for a ripple effect, then click and the menu appears through the lines. All content is preloaded
for fast navigation. Design by Greenblatt-Wexler.
Redmond/Research
redmondresearch.com
This project was a design refresh and a move from individual pages to shared page templates. The
companion site is a Wordpress blog, customized to match the parent site.
Design by gForce Design.
I am based in Portland, Oregon (after 11 years in Chicago, Illinois), but I can perform all my work
remotely and have clients from coast to coast. If you want to expand your business to the online world or just make
your internal operations more efficient, my experience can help. Please email
or call 773.769.6106 to see what we can do.
Cheers,

Where's Arlo? I've set up a Twitter feed to help stay in touch with my clients. Here's my latest status:
Monday, June 15 at 11:35 am PDT: This week: normal schedule Monday and Tuesday. At an open-source conference Wednesday and Thursday. Hosting relatives on Friday.
You can subscribe to this feed via RSS, or receive status updates as text messages on your phone, if you create a Twitter account and then visit my page and click Send Request.
Compatibility Check My favorite development technologies are Linux, Apache, MySQL and PHP (LAMP)
on the back end and HTML, CSS and JavaScript on the front end. These are the most popular technologies on the web today.
I use my own open-source, PHP-based tools for web templating
and content editing.